Everybody these days seems to be blaming the food companies for our obesity problem as if it's some giant conspiracy. Well the number one thing I learned from reading "Mindless Eating" by Brian Wansink is that there is no "fat conspiracy".

Food companies do not care if you EAT their foods. They only care if you BUY their foods and continue to BUY their foods. The people at McDonalds don't care if you eat any of the food you just paid for.

It only matters to them that you paid for it.
This is the great conspiracy. Yes food companies, restaurants and shopping centers go to great lengths to figure out how to make us BUY their food, but we are the ones making the decision to EAT the food.

Millions of dollars of research per year go into learning how to get us to buy more products. Combine this with our ever-quickening pace of life, and you get a complete extinction of our good eating customs.

Let's face it, nowadays it's very rare that we eat because we are truly hungry. In truth, eating has become a habit and even a pastime, for example, we may eat at 5 o'clock simply because we believe it is 'dinner time' even if we're not hungry. The same thing happens at 'lunch time'. It is a habit to eat at that time, or that place, or with that person,
and honestly, new research suggests we eat because we are addicted to food.

It's true. According to a recent article in Scientific American Mind by psychiatrist Oliver Grimm, recent research suggests that drug addiction and binge eating are very similar in
'neurobiological terms'. In other words, the brain reacts to food the same way it would react
to a hardcore drug like cocaine.

So not only do we have people spending millions of dollars trying to figure out how to get us to buy their foods, we also have an addiction to their foods. AND, along the way, we've managed to lose all of our good eating customs that traditionally have controlled the way we eat.

To me, this looks like a recipe for disaster!

Have you ever had anyone tell you that the key to health is to eat more like the Greeks? Or French Women? Or that you should eat more like the Japanese?

If so, then you have been told the truth. People who eat according to the customs of a traditional food culture are typically healthier than people who don't have any food customs. In fact, in the book "French Women Don't Get Fat" by Mireille Guiliano, Mireille states that re-adopting the good eating customs of the French helped her lose weight when she was young.

And this makes perfect sense to me. Each of these traditional customs has built in limits that control the amount of food we would eat in any given situation. Consider the case of Starbucks versus Japan. You see, Starbucks is currently making a push to get a foothold in the Japanese market. (Kind of like Godzilla, only without the death and destruction.)

While this shouldn't be shocking to any of us (after all, while visiting China I saw a Starbucks INSIDE the Forbidden City!), what is shocking is the effect that Starbucks is having on some of the Japanese nutritional customs.

In Japan, it is a centuries-old tradition that you don't drink while walking. And this poses a huge dilemma for the Starbucks lovin' crowd. Since space is very hard to come by in Japan, many of the Starbucks shops are walk-up 'express' versions with little to no seating.

Basically, if you want your Starbucks, you are going to have to walk with it. And guess what - people are now walking with their Starbucks in Japan. Starbucks is single-handedly destroying centuries of Japanese tradition.

This is a perfect example of a soon-to-be extinct custom that once prevented people from eating while they are distracted. Just like this Japanese custom, many cultures have eating customs that serve the purpose of keeping us from eating too much.

These customs are very effective and they don't require you to count grams of fat or examine the ratios of your essential fatty acids. This is how the Ten Day Diet Solution works. Many of the new customs we have in our lives are actually causing us to eat and causing us to eat too much. Or rather, the traditional customs we DO NOT HAVE may be causing us to eat too much.

The principle behind the Ten Day Diet Solution is that each day you will try one diet solution. Some of these solutions you will do for 2-3 days, but you will never have to do any solution for longer then 3 days.

After a total of ten days, you will pick the 3 customs that you like the most and you will continue using those 3 for another ten days. The goal of the Ten Day Diet Solution is to unlearn 1-3 bad customs that cause you to overeat, and to adopt 3 new good customs.

Think of it this way, if each new custom only saves you 100 calories per day then over the course of one week you have saved yourself over 2,000 Calories. You have rid yourself of a days worth of mindless, distracted eating!

If you can override these Three Overeating Habits with good eating customs, you can easily improve your health and lose weight without having to follow some super complicated nutritional program. In fact, by changing how you eat you can improve you health and lose weight without even changing what youeat.

Want to know what the Big 3 Overeating Habits are?
You'll have to read the 10 Day Diet Solution to find out.

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